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New Orleans

Discover the history of America's most interesting city

Black and white closeup of Sazerac cocktail on bartop
People walking at the sazerac house

Where cocktails are legendary

The Sazerac Cocktail was born in New Orleans in the 1800s.  Today it remains one of the world’s most renowned and respected drinks and is the official cocktail of New Orleans.

Your Morning

Settle into the charm of the Big Easy

New Orleans is known for its amazing food and drink. Start your day off with decadent beignets and perhaps a pour of delicious Pralines & Cream liqueur in your chicory coffee.

Close up of two beignets on a plate
Black and white Pralines & Cream being poured into glass

Your Afternoon

Explore a city steeped in history

Amazing architecture influenced by the city’s French and Spanish past, centuries-old neighborhoods, majestic churches and world class museums provide the perfect backdrop for a cocktail made with the local favorite, Southern Comfort Black.

Learn More About Southern Comfort
Black and white picture of the St. Louis Cathedral in New Orleans
Southern Comfort Black bottle and cocktail on wood table

Your Evening

Drink like a local

After visiting the city’s newest attraction The Sazerac House, you'll feel inspired to try a famous New Orleans classic, The Hurricane. Make sure it is made with Jung & Wulff Rum.

Learn More About Jung & Wulff
Female interacting with an exhibit at the Sazerac House
Black and white Jung & Wulff bottle with Hurricane cocktail

Your Late Night

Experience the vibrancy of the French Quarter

You never know what you might find around the corner in New Orleans, from world class restaurants and historic Jazz clubs to spirited people watching and amazing artists. Make sure to have the Big Easy classic Sazerac Cocktail made with Sazerac Rye, just like visitors to the city have done for over 170 years.

Get the Recipe
Black and white picture of Bourbon Street at night
Closeup of Sazerac Rye bottle and rocks glass

Our Global Spirit

Next stop Segonzac, France

Let's Go