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France

Learn the secrets of the Cognac region

Closeup of Sazerac de Forge Cognac Packaging
Domaine Sazerac de Segonzac celler

Our roots in France go back four centuries

The name Sazerac can be traced to vineyards in this corner of South West France dating back to the 1630s. Here, a unique combination of soil, a micro-climate and even the soft, milky light that bathes the region – the French call this ‘terroir’ - combine to make the most famous brandy in the world: cognac.

Your Morning

Bonjour

The main square in Cognac has several cafés with open-air terraces where you can enjoy a typical French breakfast of café au lait with fresh, buttery croissants. Watch the world go by beside the statue of King François 1st of France who was born here in 1494.

Then stroll around the historic old town with its cobbled streets, and stop along the River Charente for lunch and a refreshing drink. 

Black and white table with two plates of two croissants on each
Coffee in glass on white table with tree shadows

Good Afternoon

A thirst for history

Learn the fascinating story of the Sazerac de Forge family – serial entrepreneurs of the 18th and 19th centuries, who had businesses across the globe.  Complement this with sight-seeing of the historic Grande Champagne vineyards and antique pot stills at Domaine Sazerac de Segonzac. Discover the time-honoured techniques of transforming the grapes into wine, then into a fiery, colourless spirit, before finally becoming the mellow, fragrant, golden nectar that is cognac, a process lasting sometimes more than half a century.

Reflect on all you have seen with a cold Greyhound cocktail. 

Vineyards in countryside of France at sunset
Black and white cocktail with grapefruit rim and garnish

Your Evening

Bon appétit!

Start a romantic dinner date with a special cocktail that celebrates the history of France. Order the French 75 crafted with the one and only Booth's Gin. And why not finish the meal with the French twist on Irish Coffee, made with Sazerac de Forge Finest Original Cognac?

Black and white man and women on date at a cafe
Closeup of yellow martini on wood table with black background

Your Late Night

The night is young...

Make sure your night on the town includes a visit to a neighborhood bar where you can indulge in an Old Fashioned crafted with our signature Sazerac de Forge Cognac.

Learn More and Sazerac Cognac
People dancing at a night club with disco balls and pink neon lights
Black and white closeup of Sazerac de Forge Cognac bottle and old fashioned in rocks glass

Our Global Spirit

Next stop Franklin County, Kentucky

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